Why Advertise Online?

Why should I advertise online?  No one says you don’t have to do anything you don’t want to, but I think when your customers speak you should listen.  Millions of people use the internet everyday to find products, information, rates, services, sales, and just about anything.  I believe no matter what business you are in you should be online.  If a single customer in your industry is online than you should be too.

I’m not saying you need to spend thousands of dollars like television, radio or print on advertising, but you should at least have a website.  People make money online without ever advertising, but they do put the resources into optimization for their website.  There are two ways to advertise; 1) purchase advertising or 2) free advertising.  In online advertising the “free” represents the organic or natural traffic your website will get over time.  You need to be patient for the “free” advertising, but you’ll get there with a little help.  With the proper mix of advertising and optimization your online presence should look like this: